Celebrities Who Became Fashion Designers

Some celebrities are known for what they wear long before they ever sell clothes.

A signature red-carpet look, a music-video outfit, a street-style moment, or a character’s wardrobe can turn a performer into a fashion reference. For some stars, that influence becomes more than image. It becomes a business.

Not every celebrity fashion brand is the same. Some stars become full creative directors. Some co-found labels with experienced fashion partners. Some build lifestyle brands, shoe lines, activewear companies, or luxury houses. Some succeed for decades. Others become important because of the cultural moment they created.

Victoria Beckham

Victoria Beckham made one of the most respected celebrity-to-designer transitions in modern fashion.

After becoming globally famous as Posh Spice in the Spice Girls, Beckham gradually moved from fashion muse to fashion business owner. Her official brand describes her transition into creative direction as a natural step shaped by her long interest in design, art, detail, and luxury.

Mary-Kate and Ashley Olsen

Mary-Kate and Ashley Olsen went from child stars to two of the most respected names in American luxury fashion.

Their label, The Row, was established in 2005 and is known for exceptional fabrics, precise tailoring, quiet shapes, and a discreet luxury point of view.

Rihanna

Rihanna has had a major impact on fashion through several different lanes: music style, red-carpet influence, lingerie, beauty, and luxury fashion.

In 2018, she launched Savage X Fenty, a lingerie brand known for broad sizing, diverse casting, and a more inclusive image of beauty. The brand is Rihanna’s lingerie line launched to celebrate individuality and broaden beauty standards.

Jessica Simpson

Jessica Simpson became one of the biggest success stories in celebrity fashion branding.

The Jessica Simpson Collection launched in 2005 and grew into a major lifestyle business covering shoes, clothing, accessories, perfume, luggage, and more. The brand began with footwear and expanded through licensing into many categories.

Gwen Stefani

Gwen Stefani’s fashion career grew naturally from the style she had already created as a performer.

Her brand L.A.M.B., short for Love Angel Music Baby, launched in 2003. Tura’s brand history describes it as a fashion line shaped by Stefani’s love of design and her mix of classic Hollywood glamour with street influences.

Kim Kardashian

Kim Kardashian turned her understanding of bodywear, fit, and image into one of the most powerful celebrity-backed fashion businesses of the 2010s and 2020s.

Skims was co-founded by Kardashian, Emma Grede, and Jens Grede in 2019. Skims is a brand founded by Kardashian and Jens Grede that focuses on underwear, loungewear, and shapewear.

Beyoncé

Beyoncé moved into fashion with Ivy Park, an athleisure brand that connected performance, movement, and power dressing.

Ivy Park launched in 2016 and later became fully owned by Beyoncé through Parkwood Entertainment. The brand also had a major Adidas partnership before the two sides ended their collaboration in 2023.

Kate Hudson

Kate Hudson became a fashion entrepreneur through Fabletics.

The activewear brand launched in 2013 and became known for leggings, sports bras, athletic sets, and membership-based shopping. Fabletics is now a global active lifestyle brand selling women’s and men’s sportswear, footwear, and accessories.

Sarah Jessica Parker

Sarah Jessica Parker’s move into fashion was almost expected after years of being associated with Sex and the City style.

Her SJP Collection launched in 2014, with Nordstrom announcing the first launch for February of that year. The line focused heavily on footwear, along with handbags and other pieces.

Pharrell Williams

Pharrell Williams became one of the clearest examples of a musician crossing into high fashion creative direction.

Louis Vuitton announced in 2023 that Williams would become its men’s creative director, with his first collection planned for Paris Men’s Fashion Week.

Kanye West

Kanye West, legally known as Ye, became one of the most discussed celebrity figures in fashion through Yeezy.

Yeezy began as a fashion and footwear brand tied closely to West’s design ambitions and major collaborations, including Adidas and Gap. The Yeezy brand became known for minimalist sneakers, neutral palettes, oversized silhouettes, and a strong streetwear influence.

Kylie Jenner

Kylie Jenner moved beyond beauty and into fashion with Khy.

Khy launched in 2023 as a clothing brand built around accessible fashion, collaborations, and Jenner’s personal style direction. Recent reporting described Khy as Jenner’s fashion line and noted that it has worked with designers including Namilia, Dilara Fındıkoğlu, and Poster Girl.

Lauren Conrad

Lauren Conrad became famous through reality television, but her fashion career became a major part of her public identity.

After Laguna Beach and The Hills, Conrad moved into clothing lines, lifestyle branding, and accessible fashion. Her LC Lauren Conrad line with Kohl’s became especially important because it brought her soft, feminine style to mainstream shoppers.

Nicole Richie

Nicole Richie transformed from reality-TV personality into a respected style figure.

Her brand House of Harlow 1960 began with jewelry and later expanded into fashion, accessories, and lifestyle pieces. Richie’s look mixed bohemian influences, vintage references, California style, and statement accessories.

Gigi Hadid

Gigi Hadid entered fashion first as a model, but she later moved into design and brand ownership with Guest in Residence.

The cashmere-focused label positioned Hadid as founder and creative director, building around knitwear, color, and relaxed wardrobe pieces. The brand fits Hadid’s public image: polished but casual, model-off-duty, and easy to layer.

Alexa Chung

Alexa Chung became a fashion figure through modeling, presenting, writing, and her widely copied personal style.

She later launched her own label, ALEXACHUNG, which offered clothing shaped by her familiar mix of British cool, vintage references, menswear-inspired tailoring, and feminine details.

Drake

Drake expanded his public identity into fashion through October’s Very Own, often called OVO.

OVO is a Toronto-based lifestyle and apparel brand founded by Drake, Oliver El-Khatib, and Noah “40” Shebib. The company is a retail apparel and fashion brand established in 2008 in Toronto.

Serena Williams

Serena Williams is one of the greatest athletes of all time, but she has also built a serious fashion identity.

Her fashion work includes clothing lines, design study, and a long history of bold on-court looks. Williams has often used clothing to express strength, femininity, confidence, and personal control.

Venus Williams

Venus Williams also built a fashion career alongside her tennis legacy.

Her activewear brand EleVen by Venus Williams reflects her background as an athlete and her interest in performance clothing. The brand combines sportswear, tennis style, fitness pieces, and bold prints.

Hilary Duff

Hilary Duff was one of the defining teen stars of the early 2000s, and she also entered fashion with youth-focused lines.

Her brand Stuff by Hilary Duff included clothing, accessories, and lifestyle products aimed at her young fan base. It fit the era when teen stars were expanding into fragrances, fashion, books, and merchandise.